One of the keys to success when it comes to servicing the insurance needs of internationally operating clients is to show presence in the foreign entities. Often these entities and their employees are far from being interested in the corporate insurance structure and have little time to occupy themselves with insurance issues. This can make the job of our local WBN partners very hard because their efforts to provide best local standard are thwarted by such. However foreign entities of a client can pose as much of a risk as the client HQ and therefore need to be serviced to the same standard as the German HQ.
For this reason the GEA Client Account team consisting of Reinhard Riehl, Kim-Andre Vives and David Mahto started a new series of events called the “GEA Insurance Workshop Roadshow”. In the last month we visited the large GEA entities in Poland, Spain, and the UK with more countries (Italy, Switzerland and the United Arab Emirates) to follow in the near future. The contents of such a workshop consist for example of explaining the communication routes regarding insurance, explaining the contents of the global and local policies and giving insight to important matters such as contract reviews.
Our goal was/is to bring all participants including the local GEA employees, the local WBN Broker, GEA Insurance Broker (our German client) to one table and thoroughly discuss the global and local insurance issues of the local entities.
The meetings that have so far taken place have been a great success. Not only do they help legitimize the servicing of our WBN brokers but also answer many questions that the local client entities have in regard to the insurance coverage provided by the Germany company HQ. For many local GEA employees it was the first time they had seen the people that work for GEA Insurance Broker. We believe this will lead to a higher awareness of insurance issues and will prevent unwanted side-effects such as duplicate insurance, unnecessary claims and misunderstandings between local entity and local broker.
From our point of view this is also a great example of Customer-Relationship-Management seeing as the client HQ get to know us and local broker better and see just how differently and with what large amount of passion we handle international business.
We warmly welcome our colleagues to adopt this method when servicing globally operating clients and are happy to give you deeper insight into how such an Insurance Workshop can be held.
If you have any questions regarding this article please contact the article author.
David Morgan Mahto-Schlechtriehm
phone: +49 761 4582-273